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Quarantine has sparked plenty of new at-home hobbies. Maybe you picked up a paintbrush and tapped into your inner artist. Or, you might have transformed your kitchen into a bakery. For some, perfecting their knitting and crocheting skills even led to a business — which is why you're likely seeing the knit hat trend unexpectedly taking off on Instagram.
For Delsy Gouw, founder of Brooklyn-based label Its Memorial day, crocheting started out as a fun activity. "[It] originally started as an online Depop vintage shop [in 2019] but when Covid hit, I wasn’t able to source any goods," she tells TZR. "I also lost my job and found myself with a lot of time on my hands." Gouw picked up the old hobby of hers and began making items for friends, and then her friends' friends were requesting pieces, too. She then began crafting knit hats because she believed the demand was there. "I started with bags but when I posted them so many of my friends and followers asked when or if I’d be open to making hats and taking customs for hats," Gouw tells TZR. While trends typically fade away and come back later on, Gouw hopes this style will stay long-term. "[I] can’t speak for knitting, but the way crochet is done is truly so intricate, unique, and is made to last," she explains. "Crochet can only be done by hand so I think there is something special about having an accessory that is unique and handmade." Fans of Gouw's emerging brand include influencers like Reese Blutstein, Jo Rosenthal, and Ella Emhoff.
Who knows when the first person decided to put something over their head to keep it warm, but knitters know that knitted hats for women are some of the most fun and easy things to knit.
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